Monday, February 15, 2010

New Wizarding World of Harry Potter Site


Speaking of getting geared up for new things ...

Universal recently launched a new website for the soon-to-open Wizarding World of Harry Potter. While I'm much more of a Disney person, it's hard not to get excited about this new "land". With a franchise like this, i.e. one that appeals to not only little boys AND little girls but also to their parents, Disney will really have to step up to compete. In fact, we've probably already seen a little bit of that with the recent influx of ad campaigns (Free $750 gift card! 40% off hotels! Volunteer and get in free!).

In any case, I was really impressed with the new Harry Potter land website. I wouldn't miss taking the "flying tour" - it gives you a great idea of what the park will be like when it finally opens this spring.

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